Slam


Client
Vam Investments
Transaction
Sell-side M&A advisory
Date
October 2025
Sector
Consumer, Food & Retail
Deal description
Vam Investments, a leading private equity investor in Italy, and Enrico Chieffi, CEO and minority shareholder, have sold 100% of their stake in Slam to MSC Cruises, one of the leading players in the global cruise industry. Slam will continue to focus on its core business activities while also developing a new professional line dedicated, among other initiatives, to the design and production of uniforms and apparel for the MSC Group.
Company description
Slam is an iconic Italian brand, founded in Genoa in 1979, specializing in technical and performance apparel for the sailing and yachting sectors.
Dawan Corporate Finance role
Dawan Corporate Finance acted as the financial advisor to the selling shareholders, managing all phases of the sale process.